As the Los Angeles Dodgers’ Executive Vice President and Chief Marketing Officer, Kris Rone’s responsibilities include overseeing all club sales and marketing efforts from advertising to in-game entertainment to community affairs programs.
Before curveballs, 7th inning stretches and Dodger Dogs, Kris Rone surrounded herself with bulls’ eyes.
No, the Minnesota native did not partake in bullfighting, but instead worked on the Target account at Chuck Ruhr Advertising in Minneapolis. By working with a creative sports marketer like Target, Rone’s interest in business-to-consumer advertising evolved into a zeal for sports marketing. This set the foundation for her advancement to the highest-ranking female executive in the storied history of the Dodger franchise.
“Target’s sports-related campaigns were more than just advertisements,” Rone recalls. “They turned passive sports sponsorships into a real business tool.”
The department store currently holds the naming rights to the Minnesota Timberwolves’ home facility (Target Center) as well as sponsoring a variety of races for the Chip Ganassi Team in the Championship Auto Racing Teams (CART) open wheel motorsports series.
Rone, 35, moved to California and continued to work on Target’s sports marketing initiatives for Santa Monica, California-based media firm, Focus Media. She was in charge of putting together sponsorship programs for over 30 different properties in a variety of sports. The wide range of clients enabled Rone to learn at a quicker pace than most sports executives.
“Working on an account like Target was a great opportunity for me to learn firsthand the business side of sports as well as meet people in the industry,” Rone said.
In her present position with the Dodgers, Rone sees a wealth of opportunities for a team and a brand that means more to fans from Los Angeles to Brooklyn than any other brand in the country.
“We are really focusing on marketing towards ...
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