Chin looks to keep sales streak going with Fenway Sports Group
Jonathan Chin has been a playmaker in the sports sponsorship industry since he began working in sports 11 years ago. He generated $1 million in sponsorship business revenue with Madison Square Garden, and brought in $5 million in new sponsorship revenue for the Boston Bruins and TD Garden. Now Chin seeks to maximize Fenway Sports Group’s bottom line by selling integrated media, marketing and sponsorship programs across FSG’s diverse portfolio, which includes Boston College, MLBAM, the PGA Tour Deutsche Bank Championship, Athletes’ Performance and English Premier League club Fulham.
New title: Vice president of integrated sales, Fenway Sports Group
Previous title: Senior director of corporate partnerships, Boston Bruins and TD Garden
First job: Little League umpire
College education: B.A. in history, Dickinson College (1997); master’s of sports leadership, Northeastern University (2010)
Resides: Charlestown, Mass.
Grew up: Born in New Jersey. Lived in Hong Kong, Taiwan and Saratoga, Calif.
Executive most admired: Greg Jamison, San Jose Sharks president and chief executive officer
Brand most admired: Nike
Favorite vacation spot: Cape Cod, Mass.
Last book read: “The Girl With the Dragon Tattoo,” by Stieg Larsson
Last movie seen: “Invictus”
Favorite movie: “Hoosiers”
Favorite musician/band: Dave Matthews
What are the first three things on your agenda as you begin your new position?
My goals are to make an immediate impact, to become more familiar with the different properties we are involved with and generate some revenue.
Looking at all sports, what is your all-time favorite marketing and/or sponsorship program you have seen instituted?
AT&T’s partnership with the Boston Bruins ...
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