Toys / Games / Specialty | | | Videogames is a very important licensing category. The leading game producer, Electronic Arts, has been the provider of videogames that emulate sporting games and leagues, such as the NFL and the NBA, and has become the exclusive provider of certain games. When referring to sporting goods and brands, consumers are interested in advanced technology features, which help keep them motivated to work out and participate in sports. Design features are becoming more important and consumers look for equipment that looks good and works well. | | | |
|
Industry Overviews 
