Licensed Products | | | Sports licensed products consist of thousands of items that bear the logo of a team, a player, a league or other sports organizations. Categories range from domestics, to health and beauty items, to toys and games, etc. The key market for licensed products is the sports fan. Apparel is the largest single category of sports licensed products, accounting for more than 30% of total sales. Leagues work closely with licensors in product development and often use the word “partner” to describe their licensees. For example, in the past, the NFL and the NBA signed agreements giving Reebok exclusive rights to provide game uniforms, high-end performance sportswear and other products. | | | |
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Industry Overviews 
