Footwear | | | | Athletic Footwear is a mature market that has seen steady growth in consumer spending. Consumer research has shown that the top-selling styles, gaining market share, are running shoes and basketball shoes. Although the athletic footwear industry is mature, its marketing is vibrant. Powerful footwear brands and suppliers, such as Nike, work continuously to refresh their lines with new or restyled products. Their advertising and marketing programs are memorable, newsworthy and often innovative. | | | |
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