New Media | | | | The internet has transformed the world into an online community, with information being transferred all over the globe in the blink of an eye. With the creation of this new environment, the demand for New Media and Technology experts in the Sports Industry is greater than ever. New Media reaches out to consumers at the personal level, using innovative and state-of-the-art technologies. By definition, New Media goes beyond traditional methods of mass communication to attract and retain consumers using unconventional methods, including Viral Marketing (such as You Tube and MySpace), Blogs, Podcasting, Text Messaging, Mobile Internet and Video, Video Games, Interactive Television, and Email Marketing. New Media professionals are creative, innovative and stay current on the latest trends in technology. They understand how to employ the most effective resources which allow them to connect with consumers on a level that transcends the capacities of traditional mass media outlets. Professional Teams and Leagues, as well as sports-oriented companies, have begun to notice the need for New Media specialists to grow their business. | | | |
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Industry Overviews 
