 | Corporate / Sports Marketing Suppliers Huge growth in sports advertising has been driven by the Internet and all its related applications to increased visibility. In addition, naming rights, event signage and corporate sponsorship opportunities at all levels continue to increase. With all of these applications on the rise, they still cannot take the place of the physical market. With over 20,500 retail outlets in the US, a majority of the Sports Marketing going on in America today is by the 7,500 plus advertising / promotional agencies for these retailers. There are many aspects to Sports Marketing, including sales, advertising, public relations, and promotions. Marketing Management is also a discipline that is a step above and beyond the traditional elements of marketing. Marketing directors analyze, plan and supervise the sales of a sports organization’s products or services. Strategic thinking, ability to research the marketplace and innate selling instincts are in-demand qualities throughout the sports marketing world. Much of the success of the Sports Marketing Industry is derived from the advertising dollars generated from Corporate Sponsors. Many of the events we watch on television, as well as the stadiums we attend, bear the name of some of the largest companies in the world. You cannot enjoy a sporting event without being exposed to the NEXTEL Cup, the Pepsi Center, Minute Maid Park, and College Gameday Built by the Home Depot. Corporations like NEXTEL, Pepsi, Minute Maid and Home Depot, rely on qualified and knowledgeable professionals who understand the sports marketplace. These individuals research the best sponsorship opportunities and negotiate contracts and pricing on behalf of interested corporations. The Corporate / Sports Marketing Suppliers / Media segment is divided into 8 different groups. Click on a group name for more information: |
Industry Overviews 
