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Marc Schulman

Marc Schulman, Director of Marketing

Tostitos Fiesta Bowl


The Tostitos Fiesta Bowl, held annually in sunny Tempe, Arizona, may have just concluded, but for Marc Schulman, the clock is already ticking to plan next year’s festivities.

The Tostitos Fiesta Bowl along with the Bowl, are the two primary focuses for Schulman, who is actually the Marketing Director of three non-profit corporations.

“One (corporation) is the Arizona Sports Foundation, which is the Tostitos Fiesta Bowl game as you know it,” said Marc. “Another one is Fiesta Events Inc, which are the 60 or so events we do in and around the state of Arizona that are unassociated to the game itself. The third is the Valley of the Sun Bowl Foundation which is the Bowl.”

In the weeks leading up to the game, when all the plans are in place, Marc says the job consists of dotting the i’s crossing the t’s. “Being the director of marketing, I am in charge of all revenue streams to the bowls and to the events,” said Schulman. “By this time of the year, hopefully all the marketing and sponsorships have been sold. What we do on a day to day basis, like today for instance, is (handle) a lot of ticket requests from sponsors, a lot of ticket and VIP type delivery of information. It is all about execution at this point. Internal meetings to make sure signage and titles are properly done. Internal meetings to make sure television and television commercials are properly placed. It is a lot of that.”

Once the events are planned, the job takes on a different perspective. “The summer is really our selling season. We’re out beating the streets just like any other marketing person trying to discover the next great partner of the Fiesta Bowl.”

The 31-year old graduate of the University of Missouri never pictured himself “doing anything this fun.” While earning a degree in journalism, Schulman worked on event planning for the University. “At Missouri’s journalism school, you break out into sequences. My sequence was advertising and prom...     Continue Reading About Marc Schulman

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